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Wednesday, July 1, 2009
The Necessary Revolution
The world is waking up. I've noticed more articles in major publications detailing the impact of peak oil, global climate change, world water shortages, and the need to rethink our own economy. Though this may seem scary, it is certainly a positive change in my view. Remaining in denial (with your fingers in your ears) may give you the illusion of stability. But getting out in front to envision a sustainable future for business and community is, well, a heckuva lot more inspiring and more rewarding.
Peter Senge (and colleagues), the author of The Fifth Discipline, has published an awe-inspiring new book: The Necessary Revolution (How Individuals and Organizations are Working Together to Createa a Sustainable World). To quote: "...there are thousands, probably millions, of...people searching for innovative ways to create a more sustainable world."
He brings many of the same tools for organizational learning that he has stressed for over a decade and applies them to the most pressing challenges that we are facing today. He completely captured my attention by sharing story after story of people who have influenced their leaders inside organizations to embrace sustainability, not just because it's a "nice to do" but because it's absolutely critical to the organization's survival and prosperity.
Coca-Cola, Dupont, BP, Xerox, Alcoa, Nike, Costco, and WalMart are all featured corporations who have made radical changes in the way they do business by seeing the larger systems in which they operate, collaborating across boundaries (Coca-Cola and the World Wildlife Foundation is just one example), and creating innovative, sustainable solutions.
If you've ever felt that these problems are too overwhelming or too big for you to take on, The Necessary Revoluation gives you the information, the tools, and the motivation to make a difference from within your organization. I highly recommend it.
Posted by Cynthia Clay at 10:33 pm